Impact Whey is the most popular protein powder from the My Protein brand. It’s often favored by gym goers in Japan because of the affordable deals you can pick from any number of independent merchants and distributors. You can also shop for Impact Whey directly on the MyProtein Japan Website. Find and our more and how Impact Whey compares to other WPC whey protein concentrate powders.
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Impact Whey and MYPROTEIN
MYPROTEIN bills itself as the ‘World’s No.1 Online Sports Nutrition Brand’. It’s a UK brand with a popular global following. The Japan MYPROTEIN website is only in Japanese and if you order directly from within Japan, you should only use the Japanese website. However, the available product range is much the same as the UK site so you can check content and nutrition details there.
Learn more about using the MYPROTEIN website in Japan

Impact Whey Nutritional Profile
Impact Whey is a whey protein concentrate – WPC. The product is third party certified by Informed-Choice meaning all batches are regularly checked for quality and nutritional statements. You can check the UK product page in English for ingredients and nutritional content. They have a huge range of flavors, many of them well-received, but here is the nutritional information for straight up unflavored variety:
Unflavored | Per 100g | Per 25g serving |
Energy | 392 kcal | 98 kcal |
Fat | 7.6 g | 1.9 g |
Carbs | 6.3 g | 1.6 g |
~ sugar | 4.6 g | 1.2 g |
Fiber | 3.2 g | 0.8 g |
Protein | 73 g | 18 g |
Salt | 0.25 g | 0.06 g |
Ingredients: Whey Protein Concentrate (Milk) (100%), Emulsifier (Soy Lecithin)
All varieties of Impact Whey use soy lecithin and there is no statement regarding any non-GMO status. The sweetener used is sucralose, but there are a number of flavors using stevia, as in Steviol Glycosides. The unflavored variety has no sweetener. The stevia-sweetened flavors are usually only available through the official Japan website because independent merchants tend to focus on products with high volume turnover.
Tips on Buying Impact Whey in Japan
View more choices on Amazon Japan
The Impact Whey business model is quite flexible in terms of what kinds of individuals and enterprises can become sellers and distributors. You can buy direct from their Japan Website, but here are the pros and cons of doing so compared to places like Amazon or Rakuten.
Table Comparing Buying Options for Impact Whey Protein Powder:
From MYProtein Website | From Indepenent Merchant |
Site registration not essential. | Use your existing Amazon etc. account. |
Usually more expensive. | Tends to be cheaper. |
Delivery takes 3days to 1 week. | Often next day delivery. |
More flavors to choose from. | Flavors tend to be limited. |
Stevia flavors easier to purchase. | Popular choices more abundant. |
Worry-free purchase. | Should check merchant credentials. |
Real vs Fake Whey Protein
The global health supplement market is worth billions of dollars and year, and Japan is not immune to counterfeiter protein products. My Protein is aware of this and their video explains how you can verify your purchase:
Re-sealable Plastic Bags
One of the biggest gripes about Impact Whey protein is their cheap resealable bags – which also translates into cheaper costs! These bags often don’t seal very well between usages. This means that if you buy a large bag and you don’t check the seal real carefully after using, your protein powder can easily spoil.
If you’re sold on Impact Whey for the lost cost, then the solution is get a separate tub with a screw-on lid for better air-tightness and storability.
Expiration Dates
Traditional storefronts that stock My Protein products, including Impact Whey, are safer bets in that you can easily check the expiration date before buying, and that’s what you get.
Online shopping can be a but tricky. It’s not so much that you’ll land up with a product beyond the expiration date, but rather a date that may expire before you have chance to finish the whole pack. So, make sure you how much to buy, how soon you’ll finish the pack, and check with the expiration date with the online vendor.
Impact Whey vs Other WPC Protein Powders in Japan

Although rankings change all the time, the link below shows the general key competitors to Impact Whey on Amazon Japan.
Top Ranking Whey Protein Powders in Japan
One common denominator is that most of the top-selling brands all use synthetic sweeteners for their flavored proteins. Only Impact Whey and X-plosion have an additive-free or unflavored option. Plain flavor usually has sweetener added.
Additive-free flavored proteins include Limitest Whey Protein (buy link) which uses stevia and a similar option is Body Wing (buy link). Alternatively, grass fed whey protein powder is generally all natural and additive free. For their top quality, they tend to be a little pricier.
Table Comparing Top-selling WPC Whey Protein Powders in Japan:
Plain Version | Sweetener | Protein/100g | Certification | |
Impact Whey | Yes | Sucralose or Stevia | +/- 73g | Inf. Choice |
GronG * | Yes | Sucralose | +/- 72g | None |
X-plosion | Yes | Sucralose/ Stevia | +/- 75g | Amino 100 |
ValX | No | Sucralose | +/- 73g | Amino 100 |
Ultora | Yes | Stevia | +/- 75g | None |
Savas * | No | Sucrose and Acesulfame K | +/- 71g | Inf. Choice |
On Gold Standard | No | Sucrose and Acesulfame K | +/- 75g | Inf. Choice |
DNS | No | Sucrose and Acesulfame K | +/- 70g | Inf. Choice |
Bulk Whey | Yes | Sucralose | +/- 73g | Amino 100 |
Legend * | No | Sucralose/ Acesulfame K | +/- 72g | Inf. Choice |
WinZone * | No | Sucralose/ Acesulfame K | +/- 72g | Inf.-Choice |
* Fortified proteins with added vitamins and/or minerals expect for plain flavor.
See our FULL REVIEWS of Whey Proteins for more